How to Use Google AdWords: A Beginner’s Guide to PPC Advertising What is Adwords? Adwords is one of Google’s internet advertising platforms and it is the largest one of its kind on the planet. So if you run a business and aren’t using it, you probably should be. Generally termed Pay Per Click (PPC) becauseRead more
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Does Google Adwords really work? In a word YES! However like most things in life there is a caveat. We will get to that later. There are many good reasons to use Adwords but two of the best are: 1) You know when it is working. When implemented correctly, using Google Analytics and internal Adwords tracking youRead more