How to Use Google AdWords: A Beginner’s Guide to PPC Advertising
What is Adwords?
Adwords is one of Google’s internet advertising platforms and it is the largest one of its kind on the planet. So if you run a business and aren’t using it, you probably should be. Generally termed Pay Per Click (PPC) because that is exactly what happens you pay every time a potential customer clicks on the add and visits your site. There is Pay Per View (PPV) advertising but it is somewhat rare as it can be tricky to get a good return on investment. We will talk about this form of advertising in a later article.
Why should you use Adwords?
businesses generally make an average of $2 in revenue for every $1 they spend on AdWords
This is a bit of an over generalization but when done right Google Adwords will definitely make you money.
So how do we get started?
- Go to this page and https://www.google.com/adwords/ and make an account. Hit the start now button.
- You will be prompted to enter an email address and pick a username and password.
- It will then prompt you to enter a lot of details. Real name, site url, etc. Remember this is a proper business and may require tax information.
- Once registered the first thing you will have to do is setup a campaign.
- This requires you to implement a daily budget.
- Then you can pick some keywords.
- Enter an advertisement that is linked to your domain.
- You are ready to go live.
one last thing is if you are going to be using text ads and we recommend you do initially. Then use our Adwords ad length tool. The tool will help you get the right number of characters in each add.
This is a very basic outline of how to get an Adwords advertising campaign started. As you get familiar with how the Adwords console works, start exploring the more advanced option like retargeting. We will cover retargeting in a future article.